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Market Research
SMB Tech Adoption 2025
A comprehensive market research initiative surveying 500+ SMBs across 12 industries to uncover technology adoption trends, pain points, and growth opportunities for the 2025 landscape.
Timeline: 3 months
The Challenge
SaaS founders targeting the SMB market often rely on outdated assumptions about technology adoption. Without current, segment-specific data, product decisions are made on intuition rather than evidence.
Tech Stack
PythonPandasTableauSurvey DesignStatistical Analysis
The Solution
We designed and executed a multi-phase research program combining quantitative surveys, qualitative interviews, and behavioral data analysis. The final deliverable included interactive dashboards and strategic recommendations.
Results
Surveyed 500+ SMBs across 12 industries
Identified 7 underserved market segments
Report used by 3 VC firms for investment thesis
Led to 2 successful product pivots for clients
Let's Build Together
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